Our story
Micro Modular Cultivation Canada was born from the need to address the challenges of Canada's northern climate and vast geography. We're inspired to design modular hydroponic systems that empower Canadian families to access fresh, affordable produce.
Canada experiences a distinctly northern climate across two-thirds of its territory, including harsh winters, hot summers, and limited precipitation. The vast expanse of Canada also complicates the long-distance transportation of its food supply chain, resulting in diminished quality of vegetables, unstable supplies, and elevated costs. These issues have been exacerbated by the recent global economic downturn, contributing to widespread food insecurity, health, and social problems in Canada.
Tackling high food costs
MMCC helps Canadian families tackle high food costs by providing modular hydroponic systems suitable for growing fresh produce at home, regardless of the season. Our systems reduce reliance on imported vegetables and address the challenges of Canada's climate.
Cultivating fresh produce in Canada, with its brief frost-free periods across eight distinct climate regions, presents significant challenges. The majority of the country's domestic vegetable production (tomatoes, cucumbers, lettuce, peppers and beans, etc.) is concentrated in the greenhouse farms of the Southeast region. In 2022, Ontario accounted for 55.2% of total vegetable production, followed by Quebec at 34.0%. Such greenhouse farming faces limitations due to seasonal operational costs (energy maintenance, and labor). During the winter, Canada imports 50% fresh vegetables from the US and 25% from Mexico.
Our values
At Micro Modular Cultivation Canada, we value sustainability, affordability, and accessibility. We're committed to reducing food waste, promoting local food production, and empowering Canadian families to grow their own food.
Concurrently, there is a substantial amount of food wastage occurring throughout Canada's supply chain. Every year, approximately 58% of the food Canada produces ends up in landfill, which costs each household more than $1800, and leads to 56.6 million tonnes of carbon-dioxide equivalent emissions as it slowly rots. Fresh produce experiences the highest level of waste, constituting 45% of the total food waste in Canada. Notably, over half of our fresh produce is lost before reaching consumers, with losses primarily occurring during the production and transportation phases.
Our vision
We hope our customers will gain self-sufficiency and access to nutritious food year-round. Our ultimate vision is to see MMCC hydroponic systems in households across Canada, contributing to a more food-secure and sustainable future.
Identifying suitable plant species and planning grow scales that align with actual demand and space constraints.
Challenges in monitoring and managing grow factors: light, temperature, humidity, and nutrition balance.
Compatibility issues, vegetative cycles and harvesting seasons with different plant species, leading to unpredictable yields (surplus or deficit).
The dilemma of growing seedlings in-house (which is difficult) versus purchasing pre-cultivated seedlings (which is costly).
